Media Power Used Unintelligently – What Should And Could Be Done!?

Today, we have the traditional media: newspapers, magazines, books, And we have modern media (image from medium.com) such as Facebook, YouTube, Twitter (birdie) – and Blogger (B), my favorite media, where you’re reading this now.

What is media as a whole promoting today? The answer shocks me, if not you. The media is functioning – but not performing its most powerful role! Which is? Read on!

In Iloilo City, the DSWD Field Office VI recognizes 33 media partners region-wide during the “Media Pasasalamat” (Thanksgiving) held in Iloilo City 21 March 2024 (22 March 2024, Admin, Boracay Island News Network, boracayislandnews.com, upper image). “These media partners were identified as the Most Supportive Media Outlets and Individuals who extended extraordinary support to social protection and advocacy campaigns of the Department (of Social Welfare & Development).”

Unfortunately, the news does not share what were those “advocacy campaigns” supported by media, so we cannot judge their importance – and that’s important!

Elsewhere, veteran broadcast journalist “Kabayan” Noli De Castro was honored by the Reader’s Digest as the “Most Trusted Radio Presenter” (Facebook post of “Kapamilya United” midnight of Friday, March 21). I, who had learned much from the Reader’s Digest, and an active solo blogger since 2000, am impressed – but not that much. Like: Trusted in what manner and what endeavors?

No Sir, no Ma'am! The news does not mention anything about what I consider the most important role of media: promotion of community development – as reflected in the name of this my blog: “Communication for Development of Vibrant Villages (ComDev2).

I am conservation-minded. Thus, I see & say that one of the major goals of any communication for community development is the promotion of nature-friendly programs, projects and activities that follow a basic law of Mother Nature, as I see it: “Live, and let live!”

“Supportive media outlets and individuals” – yes, but media people should go beyond being mere “Social Protection Champions” into being “Social Promotion Champions” and espouse, for instance, “Regenerative Development” or “Regenerative Capitalism”! (See my article “How Good Is ‘Sustainable Capitalism’ AKA ‘Creative Capitalism’ Vs ‘Regenerative Capitalism’”? 16 Jan 2024, ComDeV2, blogspot.com.)

Media people – Instead of simply accepting “sustainable development,” why not investigate “regenerative development?” There is a huge difference. Media people should be launching their own media campaigns.

Media people, don’t tell me you are not creative enough!

Here is Wikipedia on “social media marketing” (Wikipedia):

Social media marketing is the use of social media platforms and websites to promote a product or service.

Me, I am happy blogging, via Blogger.com, free, as I can go solo given my own array of digital talents that I began teaching myself some 24 years ago.

Now then, I expect the senior media people to encourage the junior media staff to practice their favorite social media in pursuit of positive social goals of that media.

Just remember to promote Positive positions (not to mention practices), not the Negative ones most media have been fond of disseminating all these years since the modern newspaper was invented in 1605 (Bing).

Too lazy the hero?@517